Our SEO service
SEO stand for Search Engine Optimisation, put simply, it means optimising your website to rank as well as it can on Search Engines, or SERPS, that is Search Engine Ranking Pages. There are still cowboys out there who promise to get you on Page One of Google, but what does that even mean? What they are trying to say is they will try to rank you highly on Google for a given selection of key words. Key words are the main words or phrases customers might use to find you, for instance if you do computer repairs and you are based in Gosford, your top three keywords are probably “Computer Repairs Gosford”, this is also known as Local SEO because you are trying to attract local customers and it’s easier to compete for local traffic than it is to compete for Global Traffic.
Step 1 — Tracking your website with Google Analytics and registering with Google Search Console
This is the first step in improving SEO, by tracking visitors, their behavior, who referred them to your website, their demographics (age, country of residence) and indexing your site with Google so it understands what your website is about and how it is structured so it can send you traffic.
Step 2 — Content is king
We will audit your website and make suggestions to improve it. Beyond the technical aspects of SEO there is one main thing to remember. Search engines strive to give their users relevant and quality information. The way search engines rank websites is based on a large number of factors, and although SEO is basically a long checklist to make sure all the factors are in place, the most important thing for SEO is to ensure your website is one of quality, that loads fast and has original and relevant information that genuinely helps the user and is what they were looking for.
Step 3 — Keyword research
Identifying the right keywords can help attract a specific target group of customers.
Step 4 — Content marketing
We can help you build trust and authority through content marketing, backlinks, internal links, good branding, and similar strategies. This improves your reputation in the industry, showing prospective customers your business is a trustworthy authority. We can help write blog posts, social media posts such as graphics or videos for Facebook, Instagram, Youtube, Pinterest, Twitter, Linked-In and more. We will create custom strategies for your brand based on the wants and needs of your customers.
Every step of our process is explained, either in written or video reports. If you are a DIY type of business, we can provide the information you need to manage your own SEO going forward, you can work on as much as you like, or as little and leave the SEO to us while you manage your business.
If you are contracting us to do SEO for the first time we will start with Step 1 above and get your website tracked by Google Analytics and registered with Google Search Console, we will install the basic version of Yoast SEO for you and configure it to suit your business.
As part of your maintenance plan we will be using our professional licenses with the following SEO tools to provide analysis and reports;
Provides heat maps to show what parts of your website are working and what parts are not.
Make your website better. Instantly.
Over 300,000 websites use Crazy Egg to improve what’s working, fix what isn’t and test new ideas.
Collect keywords for SEO and PPC campaigns
Get a list of proven and profitable keywords that your competitors and niche leaders use to make it to the top positions in search results.
The Keyword Hero shows you which keywords users used to land on your page – in your Google Analytics account.
Understanding the intent of organic traffic is a key component for both e-commerce and web publishers of any size.
Webtexttool is the content creation platform that enables you to create webcontent that actually matches your target audience. Powered by machine learning and artificial intelligence, webtexttool will assist you with real-time suggestions to write high quality content for your audience. With webtexttool your content will rank better in search engines and will have better conversion rates