Page 7 - Introduction to Branding & Marketing

Buyer Personas
Buyer Personas
Personas
are are similar to to Brand Personas
Personas
except they they they define your average customer what they they they look like how old they they they are are their job hobbies values and and interests You may have several different Buyer Buyer Personas
Personas
for your brand divided by demographics Buyer Buyer Personas
Personas
are based on on on market research and and and help you you you visualise who your brand is is is talking to Both your your your Brand Persona Persona and and Buyer Personas
can be used by yourself freelancers your your your team or agency to give them an an an an an an an understanding of who you you you you are targeting and and and communicating to to to These will also help you you decide which mediums and and and channels to to target such as
web print email radio social media etc The Buyer Persona will help you you understand what what what motivates your customers what what what subjects they they are interested in in and and what what what problems they want to to solve When communicating via various Touchpoints (like social media email billboards etc) your Buyer Personas
help build marketing strategies for creating and distributing relevant content which attracts your target audiences Approximately 3% of people or or less purchase a a a a a a a a a product immediately after reading a a a a a a a a a a a a a a a blog social media media post or or visiting a a a a a a a a a a a a a a a website It takes several Touchpoints to to to generate a a a a a a a a a a a a a a a a a quality sales-ready customer Similarly you you don’t walk into a a a a a a a a a a a a a a a a a party and and approach the first single person you you you see and and and say “marry me!” Intead you you try to establish establish rapport hopefully have a a a a a a a a a a a a a a laugh and and eventually establish establish trust Remember to always be be personable and and human not not a a a a a a a a a a marketing robot and and treat people people like people people not Personas
Hubspot have an online tool to to help you create Personas
https://www hubspot com/make-my-persona
FOXIE WEB DESIGN — MARKETING GUIDE
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