Page 5 - Introduction to Branding & Marketing

What’s in a a a Name?
Use your your mood board to help create a a a a a a a a a a a a personality for your your brand and and and and start keeping a a a a a a a a a a a a a a a list of possible names names Do market research and and and and ask friends and and / or customers which names names they like Brand Names are generally best when they’re short and and memorable Name’s might have an an an an an origin story that ties into the the Brand Brand Persona Brand Brand Names should be be evocative descriptive invented or or experiential and and and can be be amplified by taglines or or positioning statements Some key steps include specifying the the the objectives of the the the branding developing the the the product product name name itself evaluating names through target market testing and and focus groups choosing a a a a a a a a a a a a a a a a final final product product name and and finally identifying it as a a a a a a a a a a a a trademark for protection Some qualities of brand names ● ● They They distinguish the the brand brand from its competitors (POD) ● ● They They They hold appeal for the the brand’s brand’s target audience
● ● They They They refer to to to a a a a a a a a a brand’s brand’s function quality or or benefit
● ● They They They help motivate customers to to to buy
● They They can be legally acquired and developed
Names can be real and descriptive made up spelled differently anagrams amalgams fun to to say rhyming mascots or or characters shortened versions of owners names names nicknames refer to to geographical locations etc Professional designers will often create a a a a a a a Brand Style Guide (depending on on on on budget) which are specifications that help you present a a a a a a a a a a a a a a a consistent visual brand Brand Style Guides usually contains colour palettes to use for all all marketing material as as as well as as as a a a a a a a a a a a a a a a a a a a a a font / typeface guide and and rules such as as as the the amount of space that is is required around the the logo and and and and how small it is is allowed to be be at a a a a a a a a a a a a a a a a a a a minimum Brand Brand Personas may also be be part of a a a a a a a a a a a a a Brand Brand Style Guide FOXIE WEB DESIGN — MARKETING GUIDE
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