Page 3 - Introduction to Branding & Marketing

Branding A brand is is a a a a a a a name term design symbol or or any other other feature that identifies one seller’s good or or service as distinct from those of other other sellers Brands should have a a a a a a a “Point Of Difference” that sets you you apart from your competition Assessment of consumer desirability criteria for PODs:
● ● Relevance
● ● Distinctiveness ● Deliverability
When assessing the the deliverability criteria for PODs look at their:
● ● Feasibility
● ● Communicability ● Sustainability
Your Point of of Difference explains how your product solves problems and and improves situations It’s a a a a a a a list of of benefits for the customer and and explains why people should buy from you instead of of the competition For example one can buy Nike Nike because they want to be be associated with with the the the kind of of people who wear Nike Nike and and and with with the the the values and and and attributes of of that brand A distinguishing characteristic that consumers find both relevant and and and believable can become a a a a a a a a a a a a a a a a strong favourable unique brand brand association capable of distinguishing the the brand brand from others When people connect with your your philosophy they may become advocates for your brand FOXIE WEB DESIGN — MARKETING GUIDE
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