Page 4 - Introduction to Branding & Marketing

Mood Boards
Your brand should have it’s own personality and and tell a a a a a story When people see your brand it should be easily recognisable To create create your brands profile or Persona (page 6) it’s useful
to to to create create a a a a a a a a a a a a a a Mood Board You may want to to to include other team members in in in this task and and and and brainstorm it it it a a a a a a a a a a a a a a a bit This will help you you decide the the visual style of your brand brand and and and and the the brands personality Your Mood Board is basically a a a a a a a a a a a scrapbook of styles colours images values moods that will help to build a a a a a a a a a a a a a a a a a personality for you brand You can create a a a a a a a a a a a a a a a a Mood Board online with copy & paste or or by scrap booking using cut out magazine and newspaper images etc Your brand’s story is is unique like you you and and says who you you are are Purchasing decisions are are rational as as as as well as as as as emotional Strong brands tap into customers’ emotions values and and aspirations A very simple starter Mood Board you will want to refine this over time by removing items that don’t fit with the final vision 4 FOXIE WEB DESIGN — MARKETING GUIDE