Page 6 - Introduction to Branding & Marketing

Brand Personas
Every communication you you you have with a a a a a customer (Touchpoints) tells them something about your your brand This is is informed by your your Brand Persona A Brand Persona includes personality traits and and and and values that your brand exhibits and and and and can be in in the form of a a a a a a a a a a a a a a a person person character mascot or idea “These representations should be based on on qualitative and and some quantitative user research and and web analytics ” according to www usability gov
Good Brand Personas
are ones that you can almost recognise as
as
a a a a a a a a a real person The easiest way to to create a a a a a a a personality for your your brand is to to identify the type of person person that would be most interested in in your your product A good Brand Persona can help establish trust and and loyalty with customers Create your Brand Persona:
● Is it a a a a a a person character animal mascot symbol or other object? ● Create and recreate mood boards to focus
● List personality traits of your brand ● How does your Persona speak? List examples
● How does your Persona engage with others?
“Every great design begins with an even better story ” — Lorinda Mamo Designer / Creative Director
6 FOXIE WEB DESIGN — MARKETING GUIDE