Page 8 - Introduction to Branding & Marketing

Buyer Persona Sample
PERSONALTY
Sally
Age: 38
Lives: Bondi Sydney Australia
About:
Married to male architect Has one daughter Home owner Took time off from corporate job to concentrate on on parenting but has started an online blog about parenting BUSY MUM EDUCATED RELIABLE
Sally
dropped a a a a a a a full time career as a a a a a a a production manager in the communications section of a a a a a corporate health care business Sally
has family-first values is environmentally conscious as as as well as as as health conscious and reads all the labels on on food packaging when shopping She is somewhat brand brand conscious Sally
will trust brands if they exhibit commitment to healthy ingredients and the environment She’s a a a a a a busy mum managing the home and also started her own online blog about parenting She uses the internet for a a a a lot from cooking and recipes to online shopping for clothes books etc GOALS
● Keeping herself & family healthy ● Creating a a revenue stream from her website HOW WE HELP
PAIN-POINTS
● ● Sally
trusts our brand especially because there are no preservatives or sugar
Sally
likes our recipes and food suggestions and have even linked to some on her blog ● Having enough time to achieve all her goals and still keep in touch with friends and family TOUCHPOINTS
INSTORE
X WEBSITE
XXX
EMAIL
XX XX SOCIAL MEDIA
XX XX WORD OF MOUTH
XX XX 8
FOXIE WEB DESIGN — MARKETING GUIDE