Page 9 - Introduction to Branding & Marketing

UX — User Experience
Brand and and Buyer Personas are are part of a a a a a a a a a a a a discipline known as as UX (User Experience) There are are agencies that that specialise specialise specifically in in in in just UX and schools that that specialise specialise in in teaching it Good designers usually have at at least a a a a a a a a a a a a fundamental understanding of of UX UX Although the field of of UX UX is vast and and and complex at at it’s it’s heart
it’s it’s about making products or or services usable and and and can be used to make brands more appealing UX is is the entire experience of of a a a a a a person using a a a a a a product website or or service especially in in in in terms of of how easy or or pleasant it it is is to use UX involves doing research repeatedly so ask for feedback do do surveys and act on the results Good UX design means putting the user first Any aspect of o a a a a a a a product brand website or social media profile that doesn’t consider the the the customer’s needs will not engage them Creating a a a a a a a a a successful brand is about getting to to to know your customer customer their goals challenges and and motivations Designing isn’t just about making things it’s also also a a a a a a a way to solve solve problems problems UX can also also help you solve solve business problems problems This huge topic is is is beyond the scope of this introduction to to branding and and marketing however if you’re interested in in in in in in in in in learning more do a a a a a a a a search online for for terms like UX UX Design Thinking or or or or or Double Diamond Here’s a a a a a good introduction to why UX UX is important for for for business forbes com For larger organisations there is is is a a a a a a a a a a a a discipline called Social Design which can transform large large scale corporate culture the the the services and products they offer or or or or or even government policy For help with this we recommend our colleagues at Sticky Design “People ignore ignore design that ignores people ”
— Frank Chimero Designer
FOXIE WEB DESIGN — MARKETING GUIDE
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