Page 11 - Introduction to Branding & Marketing

Packaging
Most packaging is designed to to reflect the the Brand Persona and and and and highlight the the brand concept and and and storytelling Decide what the Point of Difference for your your product is and and use your your Mood Board and Personas to sketch out ideas Once again limit the the amount of colours and and fonts these should reinforce or or or compliment your your logo or or or follow your your brand style guide Often in in marketing you hear the term “stay “stay on on on brand” or “stay “stay on on on on message” and and and and this is is is is is because visual consistency gives the the the subconscious message message that the the brand is is is is is reliable and and and self-aware something you can trust Smaller brands brands will will probably buy existing packaging packaging solutions and and and apply labels Larger brands brands will will be be able to design original packaging packaging from the ground up Your brand brand brand will probably be competing with other brands on the the store shelf so you’ll need to to to make sure your brand brand brand is is readable and and and and instantly recognisable You might even want to to to to to try mocking up up your your packaging and taking it it down to to to your your local supermarket to to to see what it it looks like on the shelves Do market research to to compare different ideas to to see which are are the most popular “If you you think good design design is expensive you you should look at the cost of bad design design ” — Dr Ralf Speth Chief Executive Officer Jaguar Land Rover
FOXIE WEB DESIGN — MARKETING GUIDE
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