Page 12 - Introduction to Branding & Marketing

Customer Journey Maps
Customer Journey Maps
show the the journey a a a a a a customer takes from their first encounter with your brand and and all subsequent ones showing exit points points or continued loyalty The Customer Journey shows all the the Touchpoints which are the the places of communication between a a a a a customer and and your brand Being able to to visualise the Customer Journey phase phase by phase phase and connecting each Touchpoint with a a a a a a a a a a a a goal are important steps towards success Mapping the the customer customer journey will help help you you restructure your touchpoints to to to to to help help put the the the customer customer first and solve their problems A typical Customer Journey Map would look like this (extremely) simplified version TOUCHPOINTS INSTORE WEBSITE EMAIL
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