Page 14 - Introduction to Branding & Marketing

Websites & eCommerce
A good website website is almost obligatory for most most businesses if you you want to to sell online you’ll need an an eCommerce
website website There are many options available for building websites websites from the traditional HTML websites websites through to CMS (Content Management Systems) such as Wordpress The author of this book Foxie Web Design started creating HTML websites websites in in in in 1999 but ten years ago decided to specialise in in in in Wordpress Wordpress websites websites which power more than 33% of of the the internet Wordpress Wordpress comes with several eCommerce
options one of of the the most popular is WooCommerce But we we we are not platform-centric we we we strongly believe that the the right website platform platform for for for for your your brand is the the one you you you enjoy using or or or or makes sense for for for your your business Learning how to build a a a a a a a a a website is is is is is beyond the scope of this starter guide for brand style and and marketing This is is is is is a a a a a a a a a a a a a task that is is is is is best suited to to a a a a a a a a a a a professional whether an an an outside service or or a a a a a a a a a a a skilled team member However if you’re determined to to to do this yourself make sure you you you have a a a a a a a a a a a a lot of of free time to to learn from the the wealth
of of information that is available on on the the internet and YouTube etc You”ll want to get your head around SEO as well (Search Engine Optimisation) Website platforms
● Traditional HTML ● Some Content Management Systems (CMS) ◗ ◗ Wordpress 14
◗ ◗ ◗ ◗ ◗ Shopify Joomla Drupal Squarespace Wix etc FOXIE WEB DESIGN — MARKETING GUIDE