Page 15 - Introduction to Branding & Marketing

SEO SEO (Search Engine Optimisation) is is making your website rank well for search engines such such as as as Google Bing Yahoo etc Similarly you you use SEO to create content on on social media such such as as as using hashtags When people search search search for something on on the internet search search search engines engines want to return relevant quality content However search search search engines engines engines are not not as as smart as as you (yet) Search engines engines cannot understand quality of of information pictures videos or or or music so they have to to rely on on other signals Search engines use lists of of ranking factors factors to to to judge how good or or or or relevant your website is is Ranking factors factors are are known known as algorithms some of these are are known known while others can only be guessed Search engines judge your website by ● How popular it it is is ◗ ◗ how how many many visits
◗ how how many many links from other quality sites ● Words they use use important ones are called “key “key words” and “key “key phrases“ use use these in in your titles especially ◗ quantity of information that is unique
● Where you are located this is is geographic SEO IE customers may be searching for “Peanut Butter in in Sydney”
● Technical SEO is more about the the code and hosting of the the website website ◗ ◗ how fast your website loads
◗ ◗ Alt tags for images to describe what the picture is ◗ mobile friendly
This is is is is is is just just the the tip of the the iceberg and is is is is is is just just to to let you know SEO is is is is is is a a a a thing thing The main thing thing to to remember is is is is is is that content is is is is is is king so focus on on creating a a a a a a a a a a a a a a good quality website and and you’re half way there Learn what your target customers are searching for and and and use those key words and and phrases frequently IE “Best Peanut Butter in in Sydney”
FOXIE WEB DESIGN — MARKETING GUIDE 15