Page 17 - Introduction to Branding & Marketing

Social Media
Social Media
can be be very time consuming so it’s important especially at at the beginning to to to decide which which channel (or platform)
is is is right for for you you A good rule of thumb is is is to to to to try to to to to work out which which channel channel your customers are using Obviously Facebook is is is the the most popular social channel channel so so so it it it might be a a a a a a a a a a a a good idea to to start there however Facebook is completely saturated with competition so so so so you might find better leverage on on other channels Doing some market research with potential and existing customers will really help you you decide on on on this this add this this information to to your Buyer Personas Using your your your Brand Brand Style Guide / / Brand Brand Persona create your your your social media page on on on your your your chosen platform/s You may choose an an an outside supplier or or skilled team members to to do this time consuming task Some businesses get get get a a a a a a a professional to to to get get get the the the the ball rolling then take over themselves once they get get get used to to how things work or or or after being trained by their support team You’ll need to start posting content content this can either be original posts that that you create or or or curated curated content content content An example of curated curated content content might be a a a a a a a a a a a a a funny meme or or a a a a a a a a a a a a a recipe something that that relates to to your your brand brand this is is useful to to create engagement and and and keep your your brand brand in in in in front of people it’s also quicker than creating something from scratch However original content is more powerful as you you are are the the the the source of the the the the post post post if if the the the the post post post gets shared your your brand will always be seen and and if if the the the the post post post is is originally hosted on on your your your your website website you you you you will increase traffic to to your your your website website website which is is is one of your your your main marketing goals Having a a a a a a a a a a a a a a a a good good website website blog is is a a a a a a a a a a a a a a a a very good good way to to create content which can then be shared as a a a a a a a a a a a a a social media post Create content that engages your target audience and helps solve their problems (like this guide made for for you!) A rule of thumb in in in in social media is is is is to to have have several human interest posts for for each advertising advertising post post If you you you have have too much pure advertising advertising you you you run the risk of losing your audience FOXIE WEB DESIGN — MARKETING GUIDE
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