Page 18 - Introduction to Branding & Marketing

Social Proof
Social Proof
is is the the the name for creating trust in in in a a a a a a brand because other people or or or the the the customers peers recommend it You often see this in in in action action on on on on social platforms like Facebook where a a a a a a a a a a a a paid promotion gains tractions because other friends are also engaging with
that brand The easiest form form of
of
of
social proof comes in in in the the form form of
of
of
reviews and and and testimonials testimonials Video testimonials testimonials are are very powerful so so so try to to to get some some of
these for for your your brand brand Say for for instance you you you are are instore and and and a a a a a a a a a a a a customer says something nice about your your brand brand ask them them if it would be OK to to to do a a a a a a a a a a a quick video of
them them explaining how they feel about your product mobile phones are great for this Another form of
of
of
Social Proof
is is written reviews whether on on review review websites or or or on on the the the the product page page of
of
of
of
of
your website website There is is is is also software that will display the the number of
of
of
page page visits or or purchases which can sometimes be useful Also consider the the the use of
paid social influencers to help spread the the the word but finding the the the right fit for your your brand is is is is important This
is is is is is a a a a a a a a a a a a a fast growing way to promote your your your product and and and is is is is is helpful fin in in in a a a a a a a a a a a a a a a a market that is is is now saturated with
paid promotions and and and your your competitors who are using SEO and and and and and social media Consider asking popular bloggers to to to to mention and and and and link to to to to your brand and and and and if you’re not paying them them directly you you you could offer offer to to to promote them them in in in return or offer free merchandise Co-marketing or or or Cross-branding is when two companies collaborate on on marketing marketing to to promote content or or or products that share the the results and tap into each others’ audience One of
the most powerful way to to to grow your brand brand organically
is is turning loyal customers customers into brand brand ambassadors You might reward these customers customers with
affiliate commissions or or or or free product or or swag such as T-shirts or or aprons 18 FOXIE WEB DESIGN — MARKETING GUIDE