Page 16 - Introduction to Branding & Marketing

Advertising
Social media channels offer paid advertising such as Facebook YouTube and others Some popular popular websites or or social influencers will offer paid advertising advertising advertising One o of of the the most popular popular forms o of of online advertising advertising advertising is is is is is Google Google Ads Google Google has an advertising advertising advertising system known as as as Cost per Click (CPC) With this approach the most popular keywords keywords and phrases are charged at a a a a a a a a a a a a a premium so like with SEO finding niche keywords keywords is is part of of the art art of of online advertising CTA’s & Funnels
When advertising it’s important to to to have a a a a a a a Call To Action (CTA) This is is is the the the thing that that you you you would like the the the user to to to to do whether that’s to to to to buy your your your your product sign sign up to to to a a a a a a newsletter or follow your your your your social media channel When you you you you you you know your your your your CTA it will help you you you you you you design your your your your advertisement Ads often lead to Marketing Funnels
on specialised pages of of your website (Landing Pages) Each Landing Landing Page Page targets a a a a a a a a a a a a a a specific specific specific audience with a a a a a a a a a a a a specific specific specific CTA which will then trigger a a a a a a a a a a a a specific specific specific sequence of events For instance you you might target people people in in in your local area searching for “peanut butter recipes” If people people click on your your advertisement it might lead to to a a a a a a a a a a a a a Landing Page that offers a a a a a a a a a a a a a free peanut butter recipe book if people sign up to to to your your newsletter The next part of of this Marketing Funnel would obviously be to to to email them a a a a a a a a copy of of of the the recipe book at which point you you may want to to cross-sell some peanut peanut butter butter and use your your Points of of Difference on why your peanut peanut butter butter is better Many Email Marketing systems such as MailChimp or or or Campaign Monitor (there are dozens more) will allow you to to to build a a a a a a a a a a a a a a a sequence of emails and and and triggers to to to to to serve relevant quality content and and and information about your business to to to to customers customers and and and potential customers 16 FOXIE WEB DESIGN — MARKETING GUIDE