Page 19 - Introduction to Branding & Marketing
P. 19

Give aways
You’ve got to to give it it away to to get it it Give away away free samples give give products to to food bloggers and and reviewers and and do giveaways competitions for people to to share your promotions There are are are software tools that allow you to to run competitions and people get more more entries in the the the competition competition the the the more more they share your your promotion on on on on social media and and and email Give away a a a a a a a a a a a a a a a brand treasure pack for for instance one of
each blend in in your your range and and and some swag or or or or for for a a a a a a a a a a a a a really big promotion give away a a a a a a a a a a a a a year’s worth of
your product Remarketing
Remarketing
also known as retargeting is is a a a a a a a a type of
online advertising that seeks the the the audience who left your website without buying anything Maybe they they they weren’t ready to buy buy when they they they first found you or maybe they they they got distracted distracted (What distracted distracted on the the the the internet?)
Roughly 97% of
people who visit your website the the first time leave without buying remarketing seeks to bring them back There is software that emails people when they put something in in in their shopping cart but didn’t complete the the the purchase According to Google combining remarketing with
the the other advertising can help you you you sell 50% more Remarketing
is is is a a a a a a a a way to to to reach people who previously visited your your website It allows you you you you to to put your your your ads in in front of
of
these audiences when they visit visit Google or or any of
of
its partner websites which helps increase your your brand awareness or or remind those audiences to make a a a a a a a a a purchase FOXIE WEB DESIGN — MARKETING GUIDE
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