Page 21 - Introduction to Branding & Marketing

Conclusion
As we said at at the the beginning of of this guide it is is only an an introduction to to some of of the the things you’ll need to to create a a a a a a successful brand In summary the amount of online traffic you get is related to 1 Your ability to find niche keywords and and phrases for your website social channels and and paid promotions Especially for for small business geographical keywords will be lower competition than competing with a a a a a a world market 2 Your ability to to create engaging and quality content around those keywords that’s good enough for people to to share Less than 3% of of people generally are in in in in in “buying mode” The goal is to to capture the the remaining 97% 97% of of of customers By creating quality content and a a a a a a a a a a a loyal audience you’ll be engaging with the the the 97% 97% of of customers when they are ready to to buy For a a a a a a a a a small business start with one channel (SEO Google Ads Facebook Instagram YouTube etc ) Once you you create an an an an offer that converts profitably you you can start to add extra channels Every tiny chapter in in in in this book book book could be expanded into a a a a a a huge book book book in in in in in itself and and of of of course there are hundreds of of of books on all these subjects In reality this tiny guide is is just a a a a a a a a a glossary of of of of terms terms Use those terms terms to research any of of the the the ideas presented here further
on on on the the the internet We haven’t covered some important concepts such as as Google Analytics which helps youf refine your your content and measure the success of your website We plan to to to to expand and and and revise this ebook over time so so keep coming back to to to to our our our website to to to to see if you need to to to to update and and and and also catch
up up with our our our latest news and and recipes of course! We welcome all feedback CHECK LATEST VERSION HERE >>>
FOXIE WEB DESIGN — MARKETING GUIDE
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