Page 13 - Introduction to Branding & Marketing

Your Channels
Once your your brand brand style is ready it’s time to consider your your communication channels channels Smaller brands can’t dominate every channel channel channel so it’s important to to strategically select which channels channels you will focus on and commit time to to each week ● Packaging
◗ ◗ Radio
◗ Paid Signs Posters Billboards
FOXIE WEB DESIGN — MARKETING GUIDE
13
Online
Channels
● Website
● Social Media
◗ ◗ Facebook ◗ ◗ Instagram
◗ ◗ YouTube
◗ ◗ Twitter
◗ ◗ Pinterest
◗ ◗ LinkedIn
◗ Others
● Email newsletters
● Email transactions
◗ ◗ Invoices
◗ Correspondence
● Advertising
◗ ◗ Google Ads
Ads
◗ ◗ Facebook Ads
Ads
Ads
◗ ◗ Instagram
Ads
Ads
Ads
◗ ◗ Youtube Ads
Ads
◗ Other social media ads
Offline Channels
● Stationery
● ◗ ◗ Business Cards
◗ ◗ Letterheads
◗ With Compliments Slips
Marketing Materials
◗ ◗ Brochures
◗ ◗ Flyers
◗ Guides
(such as recipes
or help guides like this one)
◗ ◗ Stickers
◗ ◗ Postcards
◗ Posters Loyalty Cards
◗ ◗ Magazine Newspaper
● ● Advertising